112017Apr

Benefits Of Pharmaceutical Sales Outsourcing – Healthcare Telemarketing

Sales outsourcing in the pharmaceutical and medical devices sectors is now a very well established and growing trend and is currently typically associated only with the deployment of contract field sales teams.

However, the use of outsourced healthcare telemarketing is ‘on the increase’ to bolster the commercial success of brands and is now also becoming synonymous with the sales outsourcing term. This is due to the realisation that telemarketing, when delivered by healthcare industry specialists, is a highly cost efficient and cost effective channel in its own right.

Sales Accelerant has been enjoying high levels of success through the delivery of healthcare telemarketing services for medical devices and pharmaceutical companies.

The MD comes from a pharma sales and marketing career background (AstraZeneca, Daiichi-Sankyo, Unichem/Walgreens Boots Alliance and Cegedim/IMS Health), with a sound understanding of the industry and various therapy areas, therefore client campaigns are in very safe hands. Sales Accelerant employs very carefully selected personalities and skill-sets to suit the primary and secondary care and pharmacy healthcare professional audiences the team calls successfully everyday. This ensures the most positive KPI delivery outcomes and highly positive representation of our clients’ brands. The one size fits all (same telemarketers for any industry) telemarketing approach just ‘does not work’ according to clients. Sales Accelerant’s clients take comfort from knowing Sales Accelerant has the right kind of people for the healthcare audiences being contacted and from the fact that each team member undergoes extensive and ongoing healthcare industry training.

Here are some examples of the successful deployment of telemarketing and some of the many benefits to be gleaned (when delivered by a healthcare specialist telemarketing team such as that of Sales Accelerant):


Healthcare Telemarketing Services:
  • Rep appointment setting
  • Lead generation/qualification
  • Key message delivery (educational/promotional)
  • Tele-research
  • Booking HCPs onto events
  • Pharmacy telesales
  • Prescriber database validation & cleansing
  • Remote detailing (NEW)


Examples Of Benefits To Be Gleaned – Outsourced Healthcare Telemarketing
  • Brand recognition/strengthening
  • Rapidly increased share of voice
  • Highly valuable, very targeted and rapidly gathered market information
  • Customer contact success
  • Increased rep efficiency – Bolster salesforce effectiveness
  • Reduction in sales decline of established products Quick and efficient market penetration strategy
  • Reduce cost-of-sales from salaries/benefits/travel – Makes gross profit figure in accounts look more appealing
  • 100% selling time all year, no exceptions – I.e. No annual leave, no sick leave, no bank holidays…
  • Flexibility
  • Eliminate tools costs: phones, CRM, laptops, etc.
  • Find the best sales process based on significant expertise
  • Leverage the latest sales methods and tools
  • Direct accountability to the C-Suite – No excuses, just increased sales
  • Ease of scaling up/down
  • A Return On Investment, often of 5-8x minimum
  • Speed of response
  • No headaches!
  • Free consulting services – 15-20 years of successful corporate healthcare sales experience
  • Cost of sales training and turnover of sales personnel is eliminated
  • Highly experienced, often more professionally assertive sales force
  • Extremely driven sales resource (no organic sales growth figures to hide behind)
  • Vested partner in your sales success

For more details on Sales Accelerant’s healthcare sales (telemarketing) outsourcing services for pharmaceutical and medical devices companies, along with examples of glowing testimonials, please call +44 (0) 1273 358170, email info@salesaccelerant.co.uk or visit www.salesaccelerant.co.uk . 

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