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The Customer

Interactive Medica is a technology company with a pure Software as a Service (SaaS) technology focus that serves Life Sciences companies globally. Through experience, expertise, relationships and an unrivalled understanding of the customer environment, IM identifies the emerging applications needs of Commercial Life Sciences companies. Utilising its leading edge, web-based technologies, IM transforms these requirements into first to market business solutions that improve the efficiency and effectiveness of Life Sciences’ commercial operations.

The Challenge

Interactive Medica engaged with Sales Accelerant to generate a fresh wave of qualified sales leads across the world in order to fill the sales pipeline and deliver on its ambitious growth plans. Sales Accelerant was chosen due to its experience in the CRM market and pharmaceutical sector having worked with the likes of Cegedim and numerous healthcare related companies previously.

The Results

Using a combination of telemarketing and email marketing and content (via LinkedIn), a significant number of qualified sales leads have been generated throughout a number of countries globally, including France, Spain, Italy, Australia and others. Value has also been added insofar as sales process is concerned, with emphasis upon LinkedIn and generating many high quality LinkedIn connections, lead nurturing, helping Interactive Medica to expand its social media presence and through extensive BANT qualification, to convert a healthy percentage of the leads in the future.

The Customer Said:

We are pleased with the campaign results, the new contacts uncovered, connections generated, the approach used and how Interactive Medica was promoted to the market place.