Client: Fresenius Kabi

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The Customer

Fresenius Kabi is a global healthcare company that specialises in life-saving medicines and technologies for infusion, transfusion and clinical nutrition. It's products and services are used to help care for critically and chronically ill patients.

The Challenge

Fresenius Kabi engaged Sales Accelerant to deliver a series of defensive and proactive strategy driven telemarketing campaigns relating to established and new products spanning the end to end spectrum of the product life-cycle. The campaigns have involved the delivery of key educational messages aimed at primary and secondary care healthcare professionals in the NHS. Sales Accelerant was chosen because of its healthcare industry specialism and successful campaign delivery track record built up over years through delivering campaigns for other market leading organisations.

The Results

The highly experienced healthcare telemarketing team at Sales Accelerant have positively exceeded the healthcare professional engagement level targets and more importantly, over-achieved in relation to the commercial KPIs (based on growth targets and booked appointments), referring to the likes of IMS brick level data and ultimately the more specific ePACT data for measurement of results. Besides the growth related targets being over-achieved, significant numbers of high quality appointments and meetings have also been booked with a multitude of healthcare professionals and practices. The campaigns have also been generating significant and high quality market insights and positive PR for the company and brands concerned. 

The Customer Said:

Working with Sales Accelerant has been a very enjoyable and productive experience for Fresenius Kabi. The highly experienced and motivated team quickly grasped the campaign objective and executed our sales strategy with maximum effect. We are experiencing such positive sales figures and customer feedback, that we are already looking to extend the existing campaign further with Sales Accelerant. It has been a pleasure working with Duane and the team and I look forward to working with them again in the near future.

Note:

Fresenius Kabi have since trebled their investment in Sales Accelerant's healthcare telemarketing services and are planning continued campaigns into the next year.