112017Apr

Benefits Of Pharmaceutical Sales Outsourcing – Healthcare Telemarketing

Sales outsourcing in the pharmaceutical and medical devices sectors is now a very well established and growing trend and is currently typically associated only with the deployment of contract field sales teams. However, the use of outsourced healthcare telemarketing is ‘on the increase’ to bolster the commercial success of brands and is now also becoming synonymous with the sales outsourcing term. This…

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82016Dec

Customer Centric Healthcare – 6 Ways to Achieve Commercial Value

Whilst the Healthcare sector continues to experience unprecedented change, pharmaceutical organisations are shifting their marketing strategies from a focus on satisfying the needs of a national health economy, to supporting the population requirements of regional, individual and personalised patient journeys. Today’s patients have more choices, greater control and a wealth of health related information (and…

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282016Nov

Enhancing Customer Centricity In Healthcare

Customer Centricity in healthcare is an approach to doing business by providing a positive customer experience at the point of brand interaction in order to drive profit and gain competitive advantage. Recognising the difference between these interactions across healthcare brands, will prove to be advantageous in the design and provision of Value Added Services. Understanding…

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