{"id":7864,"date":"2015-06-06T12:44:22","date_gmt":"2015-06-06T11:44:22","guid":{"rendered":"https:\/\/www.salesaccelerant.co.uk\/?p=7864"},"modified":"2022-05-17T12:13:24","modified_gmt":"2022-05-17T11:13:24","slug":"how-to-build-an-opted-in-email-list","status":"publish","type":"post","link":"https:\/\/www.salesaccelerant.co.uk\/how-to-build-an-opted-in-email-list\/","title":{"rendered":"How To Build An Opted-In Email List"},"content":{"rendered":"<h2 style=\"text-align: left;\"><span style=\"color: #000000;\"><a href=\"https:\/\/www.salesaccelerant.co.uk\/wp-content\/uploads\/Landing-Pages-300x1991.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-7749\" src=\"https:\/\/www.salesaccelerant.co.uk\/wp-content\/uploads\/Landing-Pages-300x1991-300x199.jpg\" alt=\"Landing-Pages-300x199\" width=\"300\" height=\"199\" \/><\/a>As <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"http:\/\/www.dma.org.uk\/article\/eu-data-protection-reform-what-you-need-to-know\" target=\"_blank\" rel=\"noopener\">NEW EU DATA LAWS<\/a><\/span> are being ushered in, companies like yours are starting to investigate how to build an opted-in email list or database to use for promotional marketing\u00a0so that they comply with the laws and don&#8217;t have to rely on the likes of publishing companies to communicate with their target\u00a0audiences.<\/span><\/h2>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\">Communicating with audiences in the future\u00a0directly via email, without &#8216;recorded proof&#8217; of opted-in permissions, will in the future\u00a0be punishable by severe fines of up to Euros100m or 5% of turnover, whichever is greater. Currently the rules are far less stringent, punishment is much less severe and prosecutions are few and far between and inconsistent. That is all about to change!<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.salesaccelerant.co.uk\/lead-generation\/telemarketing\/\">B2B Telemarketing<\/a> <\/span>calls, in moderation and when thought through and targeted, will\u00a0continue to be a slightly less strictly regulated channel. Suffice to say, telemarketing (using recorded calls to capture confirmed opt-ins) is one effective channel which can be used to develop your &#8216;recorded proof&#8217; opted-in email database.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Aware of the above\u00a0<\/span><span style=\"color: #000000;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"http:\/\/www.dma.org.uk\/article\/eu-data-protection-reform-what-you-need-to-know\" target=\"_blank\" rel=\"noopener\">NEW EU DATA LAWS<\/a><\/span><\/span><span style=\"color: #000000;\">, companies which own high quality opted-in audiences (e.g. publishing companies with high level subscriber databases)\u00a0will shortly be in a stronger position than ever to offer access to their opted-in data and to be able to charge ever higher amounts of money. Do companies really want to be reliant upon third party data companies for their own core marketing? <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Of course not. Therefore, it&#8217;s important to act NOW!<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Whilst in the short-term investing in building an in-house &#8216;recorded proof&#8217; opted-in email database may appear costly, the sooner its done the more money will be saved and longer-term the &#8216;own your own opted-in data&#8217; will be the most cost effective route. The issue is, most companies simply don&#8217;t have sufficient time or resource to dedicate to building &#8216;and maintaining&#8217; and up to date &#8216;recorded proof&#8217; opted-in email database.<\/span><\/p>\n<p><span style=\"color: #000000;\">Companies eager to build a network of enthusiastic and engaged email and blog readers who will\u00a0digest and &#8216;share&#8217; good quality content (which can generate new business of course), should give this service serious consideration. As well as offering high quality content, free draws can be run all year to maximise sign up and loyalty (e.g. F1 tickets, Wimbledon tickets, Winter Wonderland tickets, industry event tickets etc.) and whilst in the process of building the opted-in database (via telemarketing calls and other channels), qualifying questions can also be asked of prospects which will\u00a0generate new business leads i.e. Indirect lead generation!<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Sales Accelerant has now launched\u00a0its pre-packaged and carefully scripted and recorded telemarketing solution for companies wishing to build their own &#8216;recorded proof&#8217; opted-in email databases. We can also provide other channel support to help you build up your opted-in email database faster.<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Contact us TODAY for more details on Tel: 01273 358170 or <a style=\"color: #000000;\" href=\"mailto:info@salesaccelerant.co.uk?subject=Recorded%20Proof%20Opted-In%20Email%20List%20Building\" target=\"_blank\" rel=\"noopener\">Email<\/a>\u00a0Us.\u00a0<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As NEW EU DATA LAWS are being ushered in, companies like yours are starting to investigate how to build an opted-in email list or database to use for promotional marketing\u00a0so&#8230;<\/p>\n","protected":false},"author":7,"featured_media":6518,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[148,1029,1027,1028,1032],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Build An Opted-In Email List - Sales Accelerant<\/title>\n<meta name=\"description\" content=\"Sales Accelerant can help your company comply with new EU data laws through building an opted-in email database to support your marketing. 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