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The chances are, if you’re reading this, you are already fully on-board with your understanding of inbound and outbound content marketing and how it can accelerate sales results for your company.

If you’re not yet fully on board, do take a read of the page ‘what is content marketing‘ and then revert back to this page and read on.

There are many channels and methods which B2B marketers credit with successful lead generation and some inevitably produce more success than others.

Generally speaking, what works for one sector or company may not work for another, however, there are some approaches which are proven effective for most. Here are some examples of B2B lead generation content marketing approaches, followed by specific tactics beneath.

The Sales Accelerant team, plans and delivers content marketing campaigns to generate sales leads for companies and can produce the following as part of a content marketing campaign:

  • Content strategy document
  • Email marketing
  • Whitepapers
  • Free guides
  • Event communications
  • Webinars
  • LinkedIn groups
  • Blogs with calls to action (CTAs)

Sales Accelerant researches, creates (with originality) and shares high quality content for clients as part of a demand generation or lead nurturing campaign, or more broadly put, as part of an integrated inbound and outbound sales lead generation campaign.

During campaigns we use content to nudge prospects towards conversion stage, having developed awareness, trust, credibility, familiarity and ultimately helped to build relationships.

Here are 4 B2B lead generation content marketing tactics with a proven track record:

  • Free whitepapers, e-Books, reports and guides
  • Webinars
  • Blogs with CTAs
  • LinkedIn groups

To learn more about content marketing strategies and how to use the above content marketing tools to greatest effect, do keep an eye out for our inbound marketing and general lead generation blogs. You can subscribe to our blog now, on the right hand side of this page and receive a free ‘lead nurturing tips’ report for your time.

In Summary:

There are a number of content marketing tactics that can be used to generate B2B leads. In fact 28% of B2B marketers have reported using between 5-9 content marketing tactics to generate leads. 64% reported using more than 9. Clearly from these researched statistics, a successful B2B content marketing strategy tends to include a number of methods combined and there is no one size fits all solution. Whitepapers, webinars, blogs with calls to action and LinkedIn group approaches in particular have been proven highly effective across all sectors.