At Sales Accelerant our direct marketing solutions go beyond traditional methods of simply mailing and calling out using acquired data lists.
Our direct marketing methods are built on more dynamic integrated sales lead generation strategies and campaigns, involving email marketing, landing pages, content, webinars, blogs with calls to action, telemarketing and statistical analysis of responses.
Most importantly, our direct marketing campaigns are launched from a platform of accurate, concisely segmented and targeted data lists combined with creative and systematic calls to action. We have competitive agreements in place with B2B/B2C data-brokers to ensure our clients are able to access the most accurate data at the most competitive rates. We then deliver telemarketing campaigns aimed at generating ‘opt in’ direct marketing lists. We also create blog platforms with calls to action sign up forms to enable you to generate an opt in email database of engaged prospects.Our campaign data lists are accurate and tested to ensure the effectiveness and efficiency of our customers’ mailing campaigns. More details about direct marketing can be found on the website of the Direct Marketing Association www.dma.org.uk.
Email marketing can be one of the most effective direct marketing methods, within the promotional mix, as well as one of the most challenging marketing tactics.
When it works well email marketing provides a very efficient and cost effective method of generating sales leads. It is also easy to integrate with other marketing channels and activities such as landing pages, content and on-line marketing, not to mention in conjunction with CRM systems (closed loop marketing).
However, in order to build an effective email marketing campaign it is essential to have an email marketing specialist that can help you build a clean and accurate email marketing list. Sales Accelerant can help build these lists.
We can design and execute email marketing campaigns on your behalf. We can also provide a web-hosted email marketing system for in-house management.
At Sales Accelerant we can help our customers to increase the effectiveness of email campaigns through:
- Comprehensive reporting on email marketing campaigns to enable the understanding of bounce and click through rates, and to enable comparison with industry benchmarks.
- Sending out of sequential auto-responders that are designed to guide prospects and buyers through the buying process through delivering the correct information at just the right time. This can be highly effective for up-selling, cross-selling and reducing cognitive dissonance.