According to a recent report from Research Now, when people trust a brand, they are 83% more likely to recommend it. 78% will give the new product/service a chance and 50% are willing to pay more for the product/service.
It’s been proven over and over again: If people trust your brand, they are willing to try more, buy more and pay more.
B2B Sales.s Accelerant – Sales Lead Generation Services.
So, what are you doing to build trust and credibility during your campaigns?
How well thought through, planned and sophisticated are your sales campaigns?
Familiarity builds trust and the journey starts from initial awareness stage, through to interest, desire, buy and then of course it’s onto the user experience stage… Get the balance right with touch points right from the early stages and you’ll build healthy and rewarding levels of familiarity and trust, but get it wrong and you breed contempt. Of course, its not as simple as just getting the number of contacts, channels and the frequency right, you also need to pay close attention to the content of your communications.
Always be thinking….
Who are our target audience (buying personas/buying cycle stage)?
What is it we want them to do/buy (objectives/goals)?
How do they need to think and feel to do it (positioning/brand)?
How can we make them think and feel that way (promotion/education)?
How Can I Convert More Leads?
Through an effective demand generation and lead nurturing strategy, plan and campaign, you can be confident of getting the balance just right and enjoying the successful outcome in the form of sales results.
B2B Lead Nurturing Services.
Call the Sales Accelerant team TODAY on 0845 3058145 or Email Us and experience the sales approach difference that makes the difference.