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Download IconA Call-to-Action or CTA is a button, image or line of text which directs your target audience towards taking action. For instance a CTA could be offering a download of your latest eBook, access to a webinar or an event invitation.

CTA’s can be placed anywhere on your website, for example in a sidebar, email or at the end of a blog. Usually a website will limit one CTA per page however you can use as many as you like.

Still uncertain about what a CTA is? Here’s an example on the right >

Still have more questions?

Lead Generation CTAs

Call Sales Accelerant for more advice on your inbound sales lead generation campaign TODAY on 0845 3058145 or Email Us. Experience the sales approach difference that makes the difference.