A Call-to-Action or CTA is a button, image or line of text which directs your target audience towards taking action. For instance a CTA could be offering a download of your latest eBook, access to a webinar or an event invitation.
CTA’s can be placed anywhere on your website, for example in a sidebar, email or at the end of a blog. Usually a website will limit one CTA per page however you can use as many as you like.
Still uncertain about what a CTA is? Here’s an example on the right >
Still have more questions?
Lead Generation CTAs
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