Direct contact for the pharmaceutical sector with healthcare professionals and other key stakeholders within the healthcare sector has slowly been decreasing over the years. The development of alternative communication channels via multi-channel marketing has been playing a permanent role in accelerating the development of stakeholder relationships, however, with a keen focus on exhibiting customer centric…
Customer Centric Healthcare – 6 Ways to Achieve Commercial Value
Whilst the Healthcare sector continues to experience unprecedented change, pharmaceutical organisations are shifting their marketing strategies from a focus on satisfying the needs of a national health economy, to supporting the population requirements of regional, individual and personalised patient journeys. Today’s patients have more choices, greater control and a wealth of health related information (and…
Enhancing Customer Centricity In Healthcare
Customer Centricity in healthcare is an approach to doing business by providing a positive customer experience at the point of brand interaction in order to drive profit and gain competitive advantage. Recognising the difference between these interactions across healthcare brands, will prove to be advantageous in the design and provision of Value Added Services. Understanding…
Lead Generation Strategies 2016
Sales lead generation strategies sit at the core of any profit making company and coming up with a sales strategy to increase leads into the business and then keep the flow of good quality leads constant, is vital. With so much information available on sales via the web, developing a lead generation strategy can be tricky…
Contributions To Lead Generation Blogs
From time to time we are approached to contribute sales lead generation related ideas and content for various external media and blogs. It is always an honour to be invited to contribute content to other peoples’ and companies’ blogs and articles and equally we invite and openly welcome others to contribute to our blogs and eBooks…
Lead Generation – 2016 Head Start
Before you start to wind down for the festive period and a much deserved and needed break, how confident are you of a strong sales pipeline and results in Q1/2016? It’s hard to believe that 2015 is already coming to an end. You may be thinking to yourself where has it gone! Already, we are…
Post Event Sales Lead Nurturing & Maximising ROI
Post Event Sales Lead Nurturing & Maximising ROI When you return to your office after your next exhibition or conference, you will have hopefully made some valuable contacts when engaging with your targeted prospects, setting yourself up with a good catch of motivated prospects. Fishing for prospects Don’t Let Them Slip Through The Net! Prospects like…
Sales Lead Generation Process That Works
When it comes to new business sales lead generation, cold calling can be hit and miss, insofar as consistency and predictability of results are concerned. We know that and so will you, especially if you have made cold calls yourself. Sure, you will enjoy success from cold calling alone, if you make enough calls to the right people,…
Summer Cover – Sales Lead Generation
During summertime some companies decide that since their prospects and some of their sales people are taking their holidays, they should reduce or even pause sales lead generation and other telemarketing specific activity until the early Autumn. This can be a very costly and easily avoidable mistake. Some companies complain that their sales productivity and figures are slow…
How To Build An Opted-In Email List
As NEW EU DATA LAWS are being ushered in, companies like yours are starting to investigate how to build an opted-in email list or database to use for promotional marketing so that they comply with the laws and don’t have to rely on the likes of publishing companies to communicate with their target audiences. Communicating with audiences…