Summer is an awesome period for generating leads. That might sound a little strange to some. You wouldn’t be the only person to assume that lead generation is less effective in the summer season. This is a myth. Summer is most often the best period of year for Lead Generation. Why? Read on and find out!
Sales Leads in summer.
Highest Rate Of Contact With Decision Makers
When you are delivering a lead generation telemarketing campaign, one of the first challenges you’ll experience is getting past “the gatekeepers”. Effectively secretaries and personal assistants will guard decision makers from unnecessary interruptions.
Experienced gatekeepers can be quite difficult to persuade that your call will be of value. However, in the summer, there is a far higher chance that experienced gatekeepers will be on holiday with temporary staff in their place.
Also, meetings during the summer will be kept to a minimum as major decisions regarding the company are going to be avoided while not all staff are available.
This is a huge boost to your chances of speaking with a decision maker. When you have this relatively easy access to decision makers it becomes a lot easier to generate more rapport with decision makers and to generate more leads.
Summer sales campaigns are good for business.
Decision Makers Are In A Good Mood
We all love summer, especially in the UK. We cherish those few months of sun that we get. It’s more than enough to affect people’s mood at work. Everyone is more relaxed, partially because they’re happy but sometimes even because of the heat.
The point is, decision makers are much more likely to give you a shot and really listen to what you have to say. As I’m sure you can imagine this is really going to increase your chances of lead generation if they actually have a need.
But even if you don’t convert leads instantly during the summer, having a friendly chat with a potential lead is always a good thing, to nudge them closer to sales ready stage. Just because a DM doesn’t have a need now doesn’t necessarily mean that they won’t in the coming months.
Call prospects during the summer.
Work Doesn’t Stop In Summer
During the summer holidays is when most staff take their time off, but successful businesses don’t close down during this period… Even if you are unlucky enough to find that your ideal contact is currently on holiday, there will be somebody managing his/her responsibilities temporarily. Unless you are targeting very small businesses it’s unlikely that you will be incapable of finding a decision maker who isn’t on holiday, during the summer months. What this means is that lead generation campaigns are effective throughout the year.
Big companies do business during the summer too.
Optimise Emails For The Beach
With smartphones as impressive as they are in the world today, emails will reach your contacts wherever they go, sunny or not. Just make sure your emails are well optimised for mobile and aren’t too difficult to read!
Your prospects may read your emails on the beach or by the pool.
Your Competition Is Leaving All The Leads To You, Take Them!
Also most of your competitors will also be taking breaks, don’t follow suit. Instead… nab all the leads you can! This is a keen example of where not following industry trends can be very beneficial for lead generation. Okay, so maybe it’s not so much about going against convention as it simply putting the hours in. The same applies for December.
Sales campaigns during July and August are a good investment.
Call the Sales Accelerant team on 0845 3058145 or Email Us TODAY and experience the sales approach difference that makes the difference.
