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National Retail Chain Sales Lead Generation

By 25/12/2010December 13th, 2016No Comments

National Retail Chain Sales Lead Generation

Sales Lead Generation

Here at Sales Accelerant we generate productive B2B sales leads and appointments for businesses seeking new customers and long term sustainable sales growth. We specialise in generating sales leads for businesses which sell products, services and solutions into pharmaceutical companies, consumer healthcare companies and national retail chains, which includes pharmacy and grocery multiples. Our B2B sales lead generation team is based in Hove, East Sussex.

Whilst our current core focus throughout sales lead generation campaigns is upon telemarketing (calling prospects), we provide the complete range of services geared towards lead generation. We are fully embracing the fast moving developments associated with sales lead generation and we help clients to develop seamlessly integrated multi-channel sales lead generation strategies, plans and follow through campaigns.

Multi-channel sales lead generation campaign services:

– Telemarketing

– Direct Marketing (direct mail/email)

– Identification, Segmentation, Targeting and Profiling of target customers

– Web (SEO/Adwords)

– Social Media

– Advertising

– Events (with follow up campaigns)

– Business Intelligence (market research)

B2B sales lead generation is not by any means a rocket science, however, our sales team is considered smarter, insofar as how we set about delivering these services and delivering significant results that meet our customers’ precise telemarketing requirements. We agree that this is a bold statement but we have a number of case studies and testimonials concerning consistent B2B sales and marketing success. Not all case studies are available to see on the website.

We acknowledge from our many years of experience in sales lead generation, that the two most important elements for our customers concerning our services are results and communication. Needless to say, every element of our customers’ telemarketing campaigns are bespoke designed and delivered in accordance with those needs.

Forever conscious of the fact that expectations management is an integral part of communication, relationship and sales lead generation performance, we will not make promises of grand sales results unless we are positive we can deliver them.

What we will always promise however, is that we will develop and deliver an intelligent, proactive and successful B2B sales lead generation and B2C sales lead generation or appointment setting campaign, which will deliver superior levels of new business lead generation, as you would expect from a telemarketing team which has many successful years experience in generating sales leads through cold calling.


To find out more about how we can increase your sales please call us on (0845) 3058145 or email us now to arrange an immediate call back. 


Sales Lead Generation

Our telemarketing team is able to consistently generate significant numbers of well qualified sales leads through business to business campaigns i.e. B2B, which is a valuable service our customers consider to be excellent value for money. The Sales Accelerant definition of a B2B sales lead generation campaign is not ‘passing you over as many sales leads as possible and hope that you may profit from some of them’. Our approach is geared towards achieving a refined quality:quantity balance. In other words, at Sales Accelerant, our focus is upon working with our customers to track the performance of our leads in order to accurately assess quality, results and final impact of our telemarketing campaigns on our customers’ sales performance. Needless to say our emphasis is placed upon not only generating high volumes of sales leads but on generating well qualified sales leads, which is crucial to sales success for all concerned, not least us. Generating sales leads can be at times like shooting fish in a barrel, whereas generating well qualified leads can be like shooting single flying ants in a barrel, where a significant amount more knowledge, thought, patience and precision is required.

We are continuously focusing on the bigger picture, promoting transparency and making sure our sales lead generation team is fully accountable for the level of revenue generated by the quality sales leads we generate. Total accountability is just one of the benefits to capping the sizes of our telemarketing team. Throughout the B2B telemarketing campaigns we deliver, we are continuously improving processes in order to maximise end results.  


How We Work

At the beginning we work with our customers to build a profile of the perfect target customer. We then create a bespoke telemarketing campaign which is geared towards effective delivery of key marketing messages designed to convert as many telemarketing calls as possible into high quality sales leads. All our customers need to do is close the deals and enjoy the increase in sales revenues. We will often acquire data on behalf of our customers through highly regarded data brokers to support the sales lead generation campaigns, which includes specialist contact and multi-channel B2B data. We work with respected data brokers on the basis of quality, reputation for data accuracy and competitive pricing. We know that our campaigns are only effective and efficient when we have high quality data, although we are also perform very well in terms of identifying new contacts through cold calling and getting past the increasingly vigilent gatekeepers.

We can also build bespoke databases,  as well as landing pages and micro-sites as part of a broader campaign.

To ensure thorough quality and performance measurement and compliance we can provide voice recording throughout all campaigns. We also provide bespoke speech analytics services for our customers upon request (additional cost) to extract as much business intelligence information (e.g. competitor insights, customer trends etc) as possible from daily interactions and to measure performance.

For more details about the performance and quality of our team and services, our service delivery approach and client feedback, please read our case studies.


To find out more about how we can increase your sales please call us on (0845) 3058145 or email us now to arrange an immediate call back. 


Appointment Setting

Our B2B telemarketing team is able to generate appointments for sales representatives, generate high volume conference attendances, follow up on conference and event attendee enquiries, drive recruitment for focus groups and sign up people for market research participation and more besides.

Our B2B telemarketing team has a successful track record setting up meetings with prospective customers for sales teams and maximising attendance rates for events.

We see our telemarketing team as a crucial link in the sales strategy. In a football context, we are not the type of business who will rely on a goal keeper to kick the ball to the other end of the pitch for our customers to forcefully try and place the ball into the back of the net with a 50/50 chance at best. Our approach is very much based on playing the ball skillfully through the pitch, priming our prospects,  with well thought through direction, acquiring powerful competitor insight in the process, ultimately resulting in a far higher probability of a successful end result, i.e. a goal/sales. We are very goal and specific objective focused in everything we do.

At Sales Accelerant, we are able to seamlessly integrate our diary system with the sales teams we support and event planners. We appreciate that real time integration has many benefits.

Our customers inform us as to how many, when, where and how frequently appointments are required. We then set about ensuring that our customers’ sales teams and event management teams are provided with the appointments required at times and locations synchronised with their existing commitments. We are totally focused on ensuring a right first time approach, in line with our ‘increasing sales, improving service, reducing costs and saving time’ service promises.

We guarantee that every appointment which our B2B telemarketing team generates will match the pre-agreed profile of our customers’ most profitable prospects concisely and that high quality sales leads will be delivered in a continuous stream as per agreed trend forecasts following the initial trial period.

Our specialised telemarketing team has spent years mastering the art of B2B sales lead generation and appointment setting so we really can offer you peace of mind. Our customers empower us to deliver a continuous B2B sales and appointment attendee pipeline whilst they focus on the closing process, event management and their core businesses as a whole.


To find out more about how we can increase your sales please call us on (0845) 3058145 or email us now to arrange an immediate call back. 


Our Promise To Our Customers

At Sales Accelerant, our B2B telemarketing team is dedicated to intelligence-led telemarketing and B2B sales lead generation.

We believe, as sales and marketing experts, that telemarketing is not a process which simply begins and ends with someone talking on the phone. Telemarketing campaigns which generate a high level return on investment (ROI) typically require and involve market analysis, effective segmentation, targeting and profiling, expert data sourcing, results-focused analysis and reporting and last but not least, continuous sales pitch and consultative selling flow evaluation and campaign evolution.

Our focus is upon taking a profession that historically lends itself to having a poor reputation, thanks to unscrupulous companies and such like, and completely reversing the trend through our refreshing approach, transparency and total accountability. We live by our core values throughout everything we do. Through our staff, systems and results we can demonstrate that outbound B2B telemarketing has the ability to be the most effectively targeted, adaptable and profitable form of new business generation (direct selling) within the marketing mix. We do however also provide a complete multi-channel sales lead generation service, of which telemarketing is a single component, though also the leading one.


What Does This Mean To Our Customers?

This means that our customers’ businesses are in the hands of a telemarketing team which views success and failure of campaigns quite differently to those in some other telemarketing companies.

The typical industry norm is to consider a B2B telemarketing campaign as successful if the team has reached the targeted level of sales lead generation or appointment level performance agreed at the outset. Then, what revenue is generated from those leads becomes irrelevant.

This approach is not good enough for us and so it is certainly not good enough for our customers. We know that working with customers in the longer term is the most profitable solution for us and our customers so as to ensure that our clients’ businesses thrive long term. This requires a bigger picture, optimist type of thinking approach, which lies at the heart of everything we do.

At Sales Accelerant, we build our customers’ B2B telemarketing campaigns from the start with final return on investment (ROI) of campaigns for our customers as the success or failure measure, regardless of the number of leads generated.

This means that every opportunity we generate for our customers strictly matches their definitions of a high value prospect or customer which can confidently be converted into a sale and/or long term advocate. Every telemarketing sales lead and appointment we pass to our customers is professionally primed and ready for conversion into sales revenue or event attendee or otherwise.


To find out more about how we can increase your sales please call us on (0845) 3058145 or email us now to arrange an immediate call back.