19 Power Sales Stats to help keep your lead generation planning on track for success in 2015!
1 – Outsourced B2B lead generation is 43% more effective than in-house B2B lead generation – Source: Marketing Sherpa
2 – 68% of companies report struggling with lead generation – Source: CSO Insights
3 – 65% of B2B marketers have not established lead nurturing – Source: Marketing Sherpa
4 – 50% of marketing leads are qualified but not yet ready to buy – Source: Gleanster Research
5 – 79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance – Source: Marketing Sherpa
6 – 53% of sales leads are generated by sales people, compared to 24% by the marketing team – Source: CSO Report
7 – 42% of sales reps feel they do not have the right information before making a sales call – Source: Lattice Engines/CSO Insights
8 – Just 8% of B2B businesses use landing pages to collect new sales leads – Source: Marketing Sherpa
9 – 25% of marketers don’t know their lead conversion rates – Source: B2B Technology Marketing Community
10 – Only 56% of B2B companies verify business leads before they are passed to Sales – Source: Marketing Sherpa
11 – 64% of marketers indicate that email marketing is their most important digital marketing tool – Source: B2B Magazine
12 – 16% of B2B marketers are producing mobile-specific content as part of their content marketing efforts – Source: Smart Insights
13 – Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost – Source: Forrester Research
14 – 49% of B2B marketers confess to not measuring ROI – Source: The B2B Barometer
15 – Research shows that 35-50% of sales go to the vendor that responds first – Source: InsideSales.com
16 – Nearly half 45% of companies report that their sales reps need help figuring out which accounts to prioritize – Source: Lattice Engines/CSO Insights
17 – Only 27% of B2B leads are sales-ready when first generated – Source: Marketing Sherpa
18 – 44% of B2B marketers have generated leads via LinkedIn, whereas only 39% have generated leads through Facebook and just 30% through Twitter – Source: ReachForce
19 – 49% of B2B marketers site social media marketing as the most difficult lead generation tactic to execute – Source: eMarketer
Top tips on generating high quality sales leads – Show Me
To discuss more effective lead generation and how your company could achieve better results across any or all of the above areas, please contact us TODAY on 0845 3058145 | 01273 358170 – www.salesaccelerant.co.uk
