Summer Cover – Sales Lead Generation

During summertime some companies decide that since their prospects and some of their sales people are taking their holidays, they should reduce or even pause sales lead generation and other telemarketing specific activity until the early Autumn. This can be a very costly and easily avoidable mistake. Some companies complain that their sales productivity and figures are slow…

Read More

2015 Happy New Year

As we leap forwards from 2014 to a potentially exciting 2015, the Sales Accelerant team want to take this opportunity to wish you a highly successful new year. During 2014 the Sales Accelerant team grew by 33% and sales grew by over 200%, but what’s more important is that we built strong foundations for future…

Read More

What is a CTA? (In under 100 words)

A Call-to-Action or CTA is a button, image or line of text which directs your target audience towards taking action. For instance a CTA could be offering a download of your latest eBook, access to a webinar or an event invitation. CTA’s can be placed anywhere on your website, for example in a sidebar, email or at…

Read More

New Ways Sales Can Use Marketing Content

Introduction – It is ‘highly’ likely that your sales team isn’t using marketing content created by marketers, as effectively as it could. Giving sales teams the best opportunity possible to convert leads is obviously very important, but people often overlook the value of using marketing content throughout the sales process. If you’re not already making the most…

Read More