Sales lead generation strategies sit at the core of any profit making company and coming up with a sales strategy to increase leads into the business and then keep the flow of good quality leads constant, is vital. With so much information available on sales via the web, developing a lead generation strategy can be tricky…
Lead Generation – 2016 Head Start
Before you start to wind down for the festive period and a much deserved and needed break, how confident are you of a strong sales pipeline and results in Q1/2016? It’s hard to believe that 2015 is already coming to an end. You may be thinking to yourself where has it gone! Already, we are…
Sales Lead Generation Process That Works
When it comes to new business sales lead generation, cold calling can be hit and miss, insofar as consistency and predictability of results are concerned. We know that and so will you, especially if you have made cold calls yourself. Sure, you will enjoy success from cold calling alone, if you make enough calls to the right people,…
Summer Cover – Sales Lead Generation
During summertime some companies decide that since their prospects and some of their sales people are taking their holidays, they should reduce or even pause sales lead generation and other telemarketing specific activity until the early Autumn. This can be a very costly and easily avoidable mistake. Some companies complain that their sales productivity and figures are slow…
19 Top Sales Lead Generation Statistics For Success
19 Power Sales Stats to help keep your lead generation planning on track for success in 2015! 1 – Outsourced B2B lead generation is 43% more effective than in-house B2B lead generation – Source: Marketing Sherpa 2 – 68% of companies report struggling with lead generation – Source: CSO Insights 3 – 65% of B2B…
2015 Happy New Year
As we leap forwards from 2014 to a potentially exciting 2015, the Sales Accelerant team want to take this opportunity to wish you a highly successful new year. During 2014 the Sales Accelerant team grew by 33% and sales grew by over 200%, but what’s more important is that we built strong foundations for future…
What is a CTA? (In under 100 words)
A Call-to-Action or CTA is a button, image or line of text which directs your target audience towards taking action. For instance a CTA could be offering a download of your latest eBook, access to a webinar or an event invitation. CTA’s can be placed anywhere on your website, for example in a sidebar, email or at…
Why Demand Generation & Lead Nurturing?
Demand Generation. According to a recent report from Research Now, when people trust a brand, they are 83% more likely to recommend it. 78% will give the new product/service a chance and 50% are willing to pay more for the product/service. It’s been proven over and over again: If people trust your brand, they are…
6 Surprising Ways To Increase Landing Page Conversions
Introduction – Every time I’m on the net and I see helpful stuff for free, it grabs my attention. The offer only needs to be slightly related to my needs and I’ll be hooked. Yet when I get to the landing page, something strange happens. I doubt myself, I’ll think to myself “do I really…
New Ways Sales Can Use Marketing Content
Introduction – It is ‘highly’ likely that your sales team isn’t using marketing content created by marketers, as effectively as it could. Giving sales teams the best opportunity possible to convert leads is obviously very important, but people often overlook the value of using marketing content throughout the sales process. If you’re not already making the most…