Telemarketing – How to Write A Telemarketing Script:
Whether you call it a A telemarketing script, an elevator pitch or an elevator speech a good script should provide a short overview of your business, products or services, and is typically used in business settings such as telemarketing, lead generation and business networking. An elevator pitch can be one of the simplest yet most powerful tools for a small business owner.
An elevator pitch is traditionally short, and as the name implies, delivered within the time it takes to complete your average elevator ride. The length of the pitch can vary, but ideally you want to be able to present your elevator pitch comfortably, without rushing, in less than two minutes, though ideally in less than one minute. The target pitch length should be approximately 150-250 words.
Here is a 7 step process for creating a powerfully effective telemarketing elevator pitch.
Step 1: Define who you are. Write a sentence about who you are.
Example:
“I am a business owner who advises other business owners on how to increase sales.”
Step 2: Describe what you do. Use your mission statement and product/service list as a guide, and write 1-2 sentences about what you do every day in your business.
Example:
“I advise time and resource challenged business owners on how to increase sales, develop more efficient processes to save time and ultimately become more profitable.”
Step 3: Identify your ideal target customers. Use your target audience description (refer to marketing plan) as a guide, and write 1-2 sentences about who your ideal clients or customers are.
Example:
“My ideal customers are busy and driven small business owners who struggle to achieve everything they want to. They understand the value of a sales expert and are ready to learn how to improve processes and outsource the sales function to experts.”
Step 4: Explain what’s unique and different about you and your business. Use your unique selling proposition (USP) as a guide (refer to marketing plan), and write 1-2 sentences about what sets you apart from other businesses which do what you do.
Example:
“I’m in a unique position to help my clients because I’ve faced the same struggle of not having enough time and feeling held back from achieving full potential through lack of in-house expertise. I have figured out a solution on the back of having sales and specific sector expertise, which enables my customers to achieve full sales potential, providing them with the flexibility they require to minimise their fixed costs to maximise cash-flow and enable them to maximise profits.”
Step 5: State what you want to happen next. Write 1-2 sentences which identify what you want your audience to do next.
Example:
“I would like to schedule a suitable time to get your full attention and speak with you in greater detail about some of your business goals and challenges relating to sales performance and explore how we may be able to work together to help you to achieve and overcome them respectively, ultimately increasing sales and maximising profits.”
Step 6: Create an attention-getting hook. Write 1-2 sentences that pull in your audience and will get them engaged in what you are about to say.
Example:
“Do you often feel held back by lack of time and wish you could clone yourself so you could get everything done, when you want to get it done, the way you want it done, with access to more sales expertise to make things happen more quickly?”
Step 7: Pull it all together. Combine the statements you drafted in the previous steps, putting Step 6 first. Then, add transitions and edit until it flows conversationally and captures the most important information.
Example:
“Do you often feel held back by lack of time and wish you could clone yourself so you could get everything done, when you want to get it done, the way you want it done, with access to more sales expertise to make things happen more quickly?”
“I am a business owner who advises other business owners on how to increase sales.”
“I advise time and resource challenged business owners on how to increase sales, develop more efficient processes to save time and ultimately become more profitable.”
“I’m in a unique position to help my clients because I’ve faced the same struggle of not having enough time and feeling held back from achieving full potential through lack of in-house expertise. I have figured out a solution on the back of having sales and specific sector expertise, which enables my customers to achieve full sales potential, providing them with the flexibility they require to minimise their fixed costs to maximise cash-flow and enable them to maximise profits.”
“I would like to speak with you now or schedule a suitable time to get your full attention in order to learn about your business goals and challenges relating to sales performance and explore how we may be able to work together to help you to increase sales and maximise profits.”
“Is now the best time to speak or can we schedule a date and time to suit you better?”
An effective telemarketing elevator pitch can help you introduce yourself and break the ice during telemarketing calls and in networking situations. You can also use your elevator pitch to clarify your target audience and business goals for your own use, and become more confident and self-assured when talking about your business.
If you would like to learn more about this subject and/or wish to share your thoughts please comment below, call us on 0845 3058145 or visit Optimum Resource Group – The Telemarketing & Sales Consultancy
