When you write your telemarketing elevator pitch, follow these nine elevator pitch tips to maximise its effectiveness.
9 Effective Tips for Writing a Powerful Elevator Pitch
A telemarketing elevator pitch can be a powerful tool for marketing your business, and once you have developed and refined it, you can use it over and over again in many different environments. Here are nine tips to make your telemarketing elevator pitch a powerful tool in your marketing portfolio.
Keep It Succinct
It’s called an telemarketing elevator pitch for a reason; you have a limited time to make a good first impression. Develop an elevator pitch that takes you about a minute to deliver at a good pace and/or includes roughly 150-250 words.
Edit Continuously and Harshly
An effective elevator pitch is like a work of art, and as the author, you may feel that there are always opportunities to refine it further, often through necessity over time as your business awareness and understanding develop, your business evolves and ideas flow more easily as a result. This is a good perspective to have because the more you are able to critique your elevator pitch, the more will you be able to improve it with each edit.
Avoid Industry Jargon
Assume your audience has little understanding of your industry, the services you provide, or the products you sell. You want to be able to use your elevator pitch to great effect on anyone and have confidence that they will understand what you do by the time you’re finished, even if they have never even heard of your industry before.
Say It In Front of a Mirror
An elevator pitch written down on paper is very different from one read out loud. Read your telemarketing elevator pitch in your head and then read it out loud in front of a mirror to make sure it flows and sounds conversationally fluent. It’s usually a good idea to run it by a colleague, friend or family member, too, to get a fresh perspective and feedback. It’s crucial to remember that everyone thinks differently due to different paradigms.
Remember It and Practice
You won’t have the benefit of a cue card when you are in a live, spur of the moment situation, so memorizing your elevator speech is important. The challenge is learning it by heart but still being able to deliver it in a way which sounds natural. The more you practice delivering your telemarketing elevator pitch, the easier it will be to sound fluent and relaxed.
Express Your Passion
The best telemarketing elevator pitches are those that are memorable, different from the norm, engaging and pave the way for further conversation. One of the best ways to accomplish this is by expressing the passion you have for what you do. Enthusiasm and passion can be very contagious.
Create Multiple Versions to Suit Different Audiences
If you follow a step-by-step elevator pitch formula, it is then easy to substitute new information to change your telemarketing elevator pitch to fit any audience. Once you are comfortable editing, rearranging and substituting information, you can create a few different versions ahead of time, or substitute the most relevant information possible on the spur of the moment.
Confirm Your Desired Action
Just as you do with all other marketing activities, you include a call to action at the end of your telemarketing elevator pitch. Outline what you want to happen next, whether it’s giving the other person a chance to ask you questions, confirming a meeting, or scheduling a time to talk in more detail.
Their Turn
You have put a lot of time into your telemarketing elevator pitch, so it will be a big relief once you have delivered it and successfully engaged the target audience in the process. But don’t forget about the person on the receiving end. The best way to make the transition from a successful elevator pitch to a successful conversation is giving the other person a chance to wow you with his or her own telemarketing elevator pitch.
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