6 Steps To Going Live – Healthcare Industry Specific B2B Sales Lead Generation Campaigns
The way we work with clients – Getting started!
Gaining understanding of the client’s commercial proposition
To ensure we are on the right page from the start, and we understand the specific market dynamics for a specific company and/or product or service, we do our research so that we understand the potential, challenges, opportunities and the client’s company culture. We start with secondary research and then take that a step further once we have had the initial client call to discuss needs, plans and commercial ambitions.
After the initial phone call, TEAMS session or meeting we send across a campaign briefing and insights document to complete, which provides us with all the information we need to produce a detailed proposal/working document and start to prepare campaign collateral such as a call guide when ready.
Proposal and set-up
We will produce a detailed proposal outlining the full sales process (it will act as a future working document) along with our full company, data and IT security credentials. The proposal will make clear what we will do and what we require to move forward. Once the proposal is approved/signed/returned and the PO is received we’ll move to step 4.
Pre-campaign kick-off call
We will set up a campaign preparation call, during which timelines are agreed, material preparation is agreed such as call guide (to ensure we are on message and have effective opening dialogue and questions at our fingertips from the get-go) and email templates to load onto the CRM and then a call agreed between telemarketer/s and the client before calls begin.
Campaign updates every 2-3 days for the first 2 weeks and then weekly reporting
Once the campaign calls begin, we are conscious that new clients will require very frequent updates at first, to put minds at rest and to share feedback so that swift adjustments can be made if and where necessary to maximise campaign effectiveness. The weekly reports are very insightful with bigger picture and granular detail, quantitative and qualitative. We can tweak these reports to some extent to help align with your CRM system to help enable seamless integration of the report data into your CRM during or at the end of the campaign.
Campaign completion review
Upon completion of a campaign, once the final report is produced and emailed across, we will set up a call to discuss the campaign outputs and results and agree future plans and next steps.
About Sales Accelerant
Sales Accelerant are a leading light in the healthcare B2B sales lead generation space, when it comes to assisting companies with driving sales in the healthcare industry.
Trading successfully now for well over a decade, with highly experienced healthcare industry sales and marketing professionals leading the business, the Sales Accelerant B2B healthcare telemarketing team builds reliable sales lead pipelines and generates qualified sales leads and appointments for sales teams worldwide. Whether you are looking for a complete end to end sales resource, ongoing front end sales lead generation and appointment booking support for the field sales team, or temporary sales cover, Sales Accelerant is the ideal partner.
Our sister company, The Healthcare Partnership, delivers telemarketing and tele-research campaigns for pharmaceutical, medical devices and medical technology companies, which includes numerous global market leading organisations.
Given the very broad coverage of the healthcare industry, Sales Accelerant provides industry specific insights and expertise which far exceeds many of its competitors. With such significant experience in the industry, engaging business leaders in pharma, biotech, dental, pharmacy and many more, through to the highest-level healthcare professionals across primary and secondary care, NHS and private, UK and globally and spanning most therapy areas, the management team and wider sales team really can make a big difference, from planning through to campaign execution.
There is a very well tested multi-channel sales process in place (telemarketing at the core) which is designed specifically for healthcare sector success and the team can help from campaign planning stage and collateral creation (such as call guides and email template content) through to end of campaign analysis to help glean maximum insights.