The Healthcare Partnership was launched at the start of 2019 to address the increasing demand from pharmaceutical and medical devices companies for Sales Accelerant’s healthcare industry specialist telemarketing and tele-research services targeting primary care, secondary care and pharmacy. Whilst there is a great deal of similarity between the types of campaigns delivered by Sales Accelerant…
GDPR Compliance For Healthcare Organisations – Are You Ready?
By now you will most likely be aware of all the noise surrounding the new GDPR compliance data law due to be fully enforced from May 2018. But, are you ready and compliant? Very soon, organisations will be faced with a new Data Protection Act set of rules to comply with, called the General Data Protection…
Benefits Of Pharmaceutical Sales Outsourcing – Healthcare Telemarketing
Sales outsourcing in the pharmaceutical and medical devices sectors is now a very well established and growing trend and is currently typically associated only with the deployment of contract field sales teams. However, the use of outsourced healthcare telemarketing is ‘on the increase’ to bolster the commercial success of brands and is now also becoming synonymous with the sales outsourcing term. This…
Healthcare – How to plan and implement effective customer centric engagement campaigns
Direct contact for the pharmaceutical sector with healthcare professionals and other key stakeholders within the healthcare sector has slowly been decreasing over the years. The development of alternative communication channels via multi-channel marketing has been playing a permanent role in accelerating the development of stakeholder relationships, however, with a keen focus on exhibiting customer centric…
Customer Centric Healthcare – 6 Ways to Achieve Commercial Value
Whilst the Healthcare sector continues to experience unprecedented change, pharmaceutical organisations are shifting their marketing strategies from a focus on satisfying the needs of a national health economy, to supporting the population requirements of regional, individual and personalised patient journeys. Today’s patients have more choices, greater control and a wealth of health related information (and…
Enhancing Customer Centricity In Healthcare
Customer Centricity in healthcare is an approach to doing business by providing a positive customer experience at the point of brand interaction in order to drive profit and gain competitive advantage. Recognising the difference between these interactions across healthcare brands, will prove to be advantageous in the design and provision of Value Added Services. Understanding…